lspci lists all PCI devices on the machine. This command can also show only devices from a given vendor and/or specific class. Vendor in this context is the manufacturer of that device and class is what kind of hardware it is (Ethernet controller, graphics card, SD card reader, etc).

Mass Storage Cartdriges

That’s what the -d flag is for. The syntax is lspci -d [<vendor>]:[<device>][:<class>[:<prog-if>]]. Each block separated by colons must be in hexadecimal format. You can omit a block and that means any device in that category.

For example, to list all devices by AMD/ATI, use the vendor ID 1002. The examples below are from my laptop:

$ lspci -d 1002:: # AMD/ATI vendor, any class
07:00.0 VGA compatible controller: Advanced Micro Devices, Inc. [AMD/ATI] Barcelo (rev d1)
07:00.1 Audio device: Advanced Micro Devices, Inc. [AMD/ATI] Renoir Radeon High Definition Audio Controller

To list all wireless devices, the class is 0280:

$ lspci -d ::0280 # Any vendor, Wireless class
06:00.0 Network controller: MEDIATEK Corp. MT7922 802.11ax PCI Express Wireless Network Adapter

My laptop is powered by an AMD CPU, so listing all AMD devices (vendor 1022) shows a lot of information. To filter all USB controllers (class c03) by AMD, we combine the vendor and class:

$ lspci -d 1022::0c03 # AMD vendor, USB controller class
07:00.3 USB controller: Advanced Micro Devices, Inc. [AMD] Renoir/Cezanne USB 3.1
07:00.4 USB controller: Advanced Micro Devices, Inc. [AMD] Renoir/Cezanne USB 3.1

Note: AMD (1022) is not AMD/ATI (1002).

You can check a list of device vendors and classes at the PCI ID Repository.